This Privacy Policy explains how The Market Theory (“we”, “us”) collects and uses information when you visit our website. We keep this simple because we collect very little.
Information we collect
- Visitor count. The first time you visit, your browser is given a random, anonymous ID in a cookie so we can count unique visitors without counting you twice. The ID is not linked to your name, email, or anything else about you, and all we store is the total.
- Email sign-ups. If you sign up, we store the email address you provide so we can tell you about new articles.
- Contact messages. If you send a message, we store the name, email, and text you submit so we can read and reply to it.
- Analytics. We may use analytics tools (such as Google Analytics with IP anonymization and Microsoft Clarity) to understand which articles are read. This data is aggregated and not used to identify you personally.
How we use it
We use this information only to run the site: to count visitors, to email you about new articles if you asked us to, to reply to your messages, and to improve what we write. We do not sell your personal information.
Cookies
We set one cookie of our own, the anonymous visitor ID described above. Analytics tools, if enabled, may set their own cookies.
Your choices
You can ask us to remove your email from our list, or to delete a message you sent, by contacting us at hello@themarkettheory.com. You can also clear or block cookies in your browser settings.
Changes
We may update this policy occasionally. Material changes will be reflected by the “last updated” date above.
Contact
Questions about this policy? Email us at hello@themarkettheory.com.